Display at Holy Craft in Düsseldorf

Display at Holy Craft in Düsseldorf

Craft beer, many industry observers will tell you, competes more and more with fine wine and spirits for upscale consumers than with fizz-in-a-can multipacks of mass produced beer. Where we're lagging however is the shopping experience. We all have seen backlit tequilas or bourbons, arranged in individual alcoves like so many saints in a church of libations. Beer, however, still sticks with the common man's approach: Cram it into shelves, pile it on palettes and let the gods of buzzing neon lighting sort out the cacophony of labels. Germany, currently experiencing a love affair with American style craft beer, shows another way. Browse in style in what can only be called Beer Boutiques. We want!

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