Every year the trend oracles at the Pantone Color Institute choose a color that in their view represents humanity's mood of the times. And green it is - 2017's ubiquitous color will be a "zesty yellow-green shade that evokes the first days of spring". Pantone sees it as a symbol of renewal, rebirth and regeneration, also known as Pantone 15-0343 or "greenery". We have known it as the color of our fine Two Coast Kölsch for quite some time now, thank you very much! A zesty, pale blonde brew that separates humanity into two camps - those who love it, and those who haven't tried it yet. We think it mostly symbolizes "re-order" after the first pint, but what do we know of such things? Look for the star color of the coming year at one of these fashion forward bars, pubs and stores.